Household Care Wipes: Market Outlook
Nowadays, the basic need for cleanliness is high among people, worldwide. Thus, there has been a significant increase in the demand for household cleaning products, globally. The growth of such household care products in the market is evident with their popularity among consumers. The appeal of household care products among consumers is primarily driven by convenience, disposability, and ease of use to clean surfaces all around the home. Household care wipes are one such product that offers hygiene and allows the consumer to perform daily tasks in significantly less amount of time. Companies in the household care wipes market are providing a variety of products for both, regular and scrubbing surfaces. Moreover, companies are adopting advanced wipe technology to offer convenient solutions, along with developing a botanical alternative to conventional household care wipes for their end-use customers, globally.
The rapidly growing hygiene trend, new product launches, increasing demand for all-purpose disinfectant household care wipes, steadily growing digital platforms to distribute products directly to end-use consumers, and companies expanding their eco-friendly cleaning product lines by introducing biodegradable cleaning wipes are the main factors that are expected to shape the growth of the household care wipes market in the coming years. Additionally, retailers are increasingly launching their brands to stand out from the competition in the quest of being a powerful brand differentiator. Also, the rising emphasis on do-it-yourself and the growing demand for clean label products when it comes to cleaning with a substance made from recyclable chemicals and renewable resources are some other factors expected to fuel the growth of the household care wipes market during the forecast period. However, green household care wipes are more expensive as compared to the conventional products available in the market, owing to the high cost of technology needed to develop green label household care wipes, which may hinder the growth of the household care wipes market during the forecast period.
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Household Care Wipes: Market Segmentation
On the basis of product type, the global household care wipes market has been segmented as –
- Floor Wipes
- Cleaning/ Disinfectant Wipes
- Electrostatic Wipes
- Glass/ Furniture Wipes
On the basis of sales channel, the global household care wipes market has been segmented as –
- Specialty Stores
- Multi-brand Stores
- Online Stores
- Independent Small Stores
Household Care Wipes Market: Key Players
Some of the key players operating in the global household care wipes market are The Clorox Company, Procter &?Gamble Corporation, Weiman Products, LLC, Colgate-Palmolive Company, Seventh Generation, Rockline Industries, Amway, Nice-Pak Products, Inc., S. C. Johnson & Son, Inc., Method Products, pbc, Reckitt Benckiser Group PLC, 3M Company, and others.
Household Care Wipes Market: Key Developments
Over the last few years, various companies have introduced novel and eco-friendly household care wipes for all the major cleaning categories based on natural fibers and compostable. For instance, a San Francisco, CA-based company has introduced floor cleaning cloth developed from polylactic and bamboo to meet the growing demand for eco-friendly products among consumers.
Changing consumer buying behavior, growing brand loyalty among consumers, and various brands in the household care wipes are adopting marketing strategies such as the use of celebrities to endorse their brand to attract new consumers are some of the leading factors driving the growth of the global household care wipes market. Moreover, other factors such as consumers demanding products that have a value proposition to them over other cleaning methods, and the growing trend of a green environment among consumers to minimize landfills are expected to contribute to the growth of the household care wipes market during the forecast period.
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Opportunities for Market Participants
The growing demand for nonwovens used in a multitude of household applications such as household care wipes, cleaning products, floor care wipes, wall-coverings, flooring, and others to impart an appealing touch to the home are factors, due to which, household care wipes market revenue is expected to grow at a rapid growth rate over the forecast period. Similarly, consumers of household care wipes are opting for private label products. Moreover, e-Commerce is a vital platform that is expanding at an unprecedented rate across the globe. People from every age group are shopping from different online stores to buy products immediately, which is the primary factor creating an opportunity for various companies dealing in household cleaning products to go digital so as to expand their market footprints.