The global market for application-to-person (A2P) SMS features a largely fragmented vendor landscape, with no leading player accounting for a notable share in global revenue, observes Transparency Market Research in a recent report. The intense level of competition in the market can be attributable to the lack of differentiation among product offerings and the presence of numerous players in the global market.
A2P SMS Market – Rise in Mobile Marketing Activities by Application Lead Demands Growth
According to the study, the global A2P SMS market had a revenue valuation of US$62.01 bn in 2017 and is expected to reach US$86.53 bn by 2025, expanding at a 4.2% CAGR from 2017 to 2025. The global A2P SMS market volume stood at approximately 1,717 bn in 2017 and is expected to rise to 2,353 bn by 2025 by, expanding at a CAGR of 4.2% from 2017 to 2025.
Some of the leading players in the market are Syniverse Technologies LLC, AMD Telecom SA, Fortytwo Telecom AB, and Silverstreet BV.
Global A2P SMS Market: Snapshot
Massive proliferation of application-to-person (A2P) messages in areas such as mobile banking, mobile payments, and mobile health services has led to significant expansion of the global A2P SMS market in the past few years. SMSs are extensively used as effective tools for customer engagement, customer service, activation and authentication, and as service delivery functions by enterprises and organizations.
A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber. Owing to the provision of a secure and reliable operator channel and improvement in end-user experience, A2P SMSs are being widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare.
Increased Set of Applications to Lead to Increased Uptake
The global A2P SMS market is driven by factors such as the globally rising number of mobile subscribers, rise in mobile marketing activities by application developers and marketers, and the proliferation of A2P SMS services in mobile banking, mobile health and mobile payments sectors.
The thriving e-commerce industry, availability of low-cost smart phones along with growing penetration of Internet, and the resultant rise in cloud/web enabled services such as mobile payments and mobile banking are also expected to aid market growth for A2P SMSs during the forecast period.
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The Global A2P SMS market has been segmented as follows:
A2P SMS Market: By Application
- Pushed Content Services
- Customer Relationship Management Services
- Promotional campaigns
- Interactive Services
- Inquiry Related Services
A2P SMS Market: By End-use Industry
- Travel and Transport
- Healthcare and Hospitality
- Entertainment (Gaming) and Media
A2P SMS Market: By Region
- North America
- The U.S.
- Rest of North America
- Rest of Europe
- Asia Pacific (APAC)
- Rest of APAC
- Middle East and Africa (MEA)
- South Africa
- Rest of MEA
- South America (SA)
- Rest of SA