Packaging consist of processes and materials that are employed to handle, store, protect, and transport the product. White goods are the household appliances which include small electrical appliances as well as large electrical appliances, such as microwave oven, toasters, vacuum cleaners, deep fryers, dishwasher, cooking stoves, washing machines, refrigerators and freezers, clothes dryers etc. White goods are sensitive to impact, pressure, vibrations as well as climatic stresses. White goods require perfect packaging to avoid damage caused by contamination, solar radiation and damp weather.
The changing trend towards efficient multifunctional appliances driving the white goods packaging market. Manufacturers providing various disposable white goods packaging solutions to meet the optimization in weight reduction, shipping space and packaging cost. White goods industry is the largest sector worldwide which helps the growth of white goods packaging market.
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White Goods Packaging Market – Dynamics:
Increasing applications of white goods in luxury, entertainment, life science, medical, and in other sectors is driving the global white goods packaging market. An efficient and appealing white goods packaging can help in marketing and drive the sales. The revolutionary technologies such as internet of things (IOT) are driving the demand for smart electronic devices which helps in rising the growth of white goods packaging market. White goods need highly safe and secure packaging due to the delicacy of the products as they may create fire in the premises. Packaging is an important factor in case of white goods as they contain various hazardous materials such as lead, mercury, and cadmium which are very harmful when they get damage. Manufacturers provide a wide range of plastic processing and professional packaging solutions of white goods packaging. Expanded Polypropylene (EPP) foam is widely used material in the white goods packaging market.
The white goods packaging is precisely engineered to be aligned with the respective goods and which is fabricated with the help of modified technologies. White goods packaging helps in improving the logistic flow and reducing the tooling cost. White goods packaging can be available as a complete recyclable variant or as multi-use packaging solution. Growing consumer electronics retail stores and online retail industry also fuelling the demand for white goods packaging. The white goods packaging market in rural and semi-rural areas is anticipated to account high growth in the forecast period. Manufacturers offering white goods packaging which could be reused and made up of expanded polypropylene, which is a recycling material as well as without toxic volatile agent like Styrofoam.
On the basis of geography global white goods packaging market is segmented into Latin America, North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Middle East & Africa (MEA), and Japan. Among these region, Asia Pacific excluding Japan (APEJ) is expected to be the fastest growing white goods packaging market due to growing production of electronic devices. Along with APEJ, North America is also one of the largest consumer of white goods and anticipated to grow at significant speed.
White Goods Packaging Market – Major Players:
Some of the prominent players operating in the global white goods packaging market include Smurfit Kappa Group PLC, Uline, Inc, JJX Packaging LLC., Parksons Packaging Ltd., AllTransPack, Inc., Clark Foam Products Corp., Eurofoam GmbH, and Automa Multi Styrene (Pty) Ltd.
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