Baby Drinks Market Strategic Assessment of Emerging Technologies by 2014 – 2020

Baby drinks include products such as infant formula and baby juice and are typically consumed by children below the age of three. Infant formula is a dried milk product designed for infants to provide the required amount of nutrients. The baby juice market is sub-categorized into ready-to-drink baby juice and concentrated baby juice. Baby drinks are sold in various pharmacies, supermarkets, convenience stores, and hypermarkets.

The Asia Pacific baby drinks market is segmented on the basis of type into infant formula and baby juice. Based on type, in terms of revenue, the Asia Pacific baby drinks market was dominated by the infant formula segment in 2013. The infant formula segment accounted for a 98.8% share in the Asia Pacific baby drinks market in 2013 and is expected to maintain its dominant position in the years to come.

The overview section of the Asia Pacific baby drinks market report studies details such as market drivers, restraints, opportunities, key players, and current trends. Porter’s five force model is utilized in the report to study feasibility of new projects. With SWOT analysis, the feasibility of new products is studied for all the leading players in the Asia Pacific baby drinks market. A competitive analysis of the Asia Pacific baby drinks market is conducted for the report by considering new baby drinks introduced by the leading players and the new entrants.

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Overview of the Asia Pacific Baby Drinks Market

The Asia Pacific baby drinks market is expected to rise from US$10.49 bn in 2013 to US$18.29 bn by 2020, expanding at a 7.90% CAGR during the period from 2014 to 2020. The Asia Pacific baby drinks market is predicted to undergo various changes and innovations as the leading players are introducing new baby drinks in the years to come. The increase in the number of working women and busy lifestyles will boost the Asia Pacific baby drinks market. Infant formula is commonly used as a substitute to breast milk. Recommendations by pediatricians, a preference towards baby drinks owing to busy lifestyles, and the availability of various flavors in nutritional baby drinks are predicted to propel the Asia Pacific baby drinks market in the coming few years.

However, the demand for baby juice is expected to decrease due to its high sugar content. As baby juices are not easily available everywhere, they carry low penetration rate. However, increasing varieties of baby drinks, the growing trend of health and wellness, and constant promotions by the leading companies are some of the factors expected to drive the Asia Pacific baby drinks market in the years to come. 

The Asia Pacific baby drinks market is divided into India, China, Australia, Japan, South Korea, and Rest of Asia Pacific. The demand for baby drinks is expected to be the maximum in India. Conscious efforts taken by the leading companies to provide baby drinks with high nutrient content and the growing preference towards branded baby drinks is driving the Asia Pacific baby drinks market.

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Companies mentioned in the research report

Some of the leading companies in the Asia Pacific baby drinks market are Nestle S.A., Nutricia, and Heinz Co. 

Key segments of the Baby Drinks Market

Asia Pacific Baby Drinks Market: By Type Infant Formula Baby Juice Concentrated Ready to drink

Major regions analyzed under this research report are: Europe North America Asia Pacific Rest of the World

This report gives you access to decisive data such as: Market growth drivers Factors limiting market growth Current market trends Market structure Market projections for the coming years

Key highlights of this report Overview of key market forces propelling and restraining market growth Up-to-date analyses of market trends and technological improvements Pin-point analyses of market competition dynamics to offer you a competitive edge An analysis of strategies of major competitors An array of graphics and SWOT analysis of major industry segments Detailed analyses of industry trends A well-defined technological growth map with an impact-analysis Offers a clear understanding of the competitive landscape and key product segments

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